Conventional makeup products can be pretty ugly when it comes to ingredients, but finding good quality makeup products that don’t contain questionable or harmful chemicals can be tricky! Below you’ll find some of my favorite products, brands, and online stores for safer beauty products.

*affiliate disclosure*  Many of the links included on these pages are affiliate links, including Amazon affiliate links. As an Amazon Associate, and produce affiliate, I will earn a small commission if you click through and make a purchase, at no additional cost to you. I only share affiliate links to products that I’ve personally vetted and personally believe in, so you can shop with confidence!


Ilia True Skin Serum Foundation - Lara Adler

ilia True Skin Serum Foundation

Ilia’s True Skin Serum Foundation is a serum-like buildable foundation. It’s an oil-based foundation that is super silky and actually looks like skin — nothing cakey or streaky. Low maintenance, clean, and easy to use!

Exa High Fidelity Foundation

An amazing buildable foundation in over 43 colors! Exa Beauty High Fidelity Foundation is a weightless vegan foundation that can be worn sheer to full coverage for a luminous glow.

Alima Pure Pressed Powder Foundation

While this pressed powder is my favorite, everything in the Alima Pure line is excellent. They have a full line of makeup, including eyeshadows, brow pencils, mascara, and lipstick.

Juice Beauty C.C. Cream

Juice Beauty is another skincare line that’s readily available at places like Whole Foods, and stores like Ulta & Bluemercury. They offer a full line of moisturizers, cleaners, masks, serums and makeup. While not what I would call “ultra clean” this line is still miles better than conventional products.

Crunchi Flawless Foundation

Crunchi products are buildable, adaptable, and filled with skin-loving ingredients like jojoba, aloe, and rosehip. This foundation comes in 11 shades but if you need help finding your shade, you can order a sample kit first!

100% Pure Fruit Pigmented Healthy Foundation

100% Pure was one of the earlier non-toxic skincare & makeup lines to hit the scene. They have a unique line of make up that are are colored using vibrant fruit, vegetable, tea and other plant pigments, including shades for darker skin tones. This has been a favorite line of mine for years!

Lip & Cheek

Kari Gran Lip Whip

This is a product I have been using for years. Kari Gran’s Lip Whips are the perfect mix between a balm and a lipstick. There are 6 shades (some with shimmer and some without) but all are fairly sheer but are also buildable, giving the perfect tint to your lips.

RMS Lip2Cheek

As someone who doesn’t wear a ton of makeup, I like having multi-purpose products. This is one of them! The Lip2Cheek formula can be easily applied with your fingers and used on your lips and cheeks. The colors are super pigmented so they last for a really long time.

Kjaer Weis Cream Blush

Natural beauty and luxury cosmetics are typically mutually exclusive descriptions…unless you’re a company like Kjaer Weis. Their products are super clean and come in re-fillable packaging (hello, sustainability!) Their blush is very blendable and applies easily with the warmth of your hands.

Ilia Lipstick

This company makes incredible makeup, but they’re most famous for their wide selection of lip sticks, lip pencils, and lip gloss. These are lux products that are reasonably priced. There are few ingredients that I’m not in love with, but overall this is an excellent line that’s lightyears better than conventional makeup.

W3ll People Optimist Lipstick

W3LL People products are not only EWG Verified, they’re available at Target stores! They a full line of foundations, concealer, cheek stains, eye shadows and lip colors. I love this lip stick!

Beautycounter Statement Maker Satin Lipstick

Beautycounter’s Statement Maker Satin Lipstick is ultra popular in the clean beauty space. They are a long-wearing, satin finish, non-drying formula which is amazing for a #clean beauty brand. Beautycounter also uses third party testing for heavy metals.

Ilia Multi-Stick

An award winning multi-use product that can be used as a blush, lipstick or eyeshadow! This hydrating stick gives you a flush of color on-the-go, that is buildable and blendable. Glide onto cheeks and lips for a soft wash of color that’s easy to wear, with moisturizing properties of vitamin E and shea butter.

Crunchi Hydrogloss

Crunchi’s Hydrogloss Lipgloss is an ultra nourishing organic and vegan formula. The finish is shiny but not sticky and actually hydrates the lips with organic oils like coconut oil, sunflower oil, shea butter, and jojoba oil.

RMS Beauty Living Luminizer

RMS Beauty’s Living Luminizer has been a cult favorite for a long time now. This gives you a subtle “lit from within” glow when you apply it to the high points of your cheeks, cupid’s bow, and the inner corners of the eyes. This is one of those versatile multi-use products that make you look suspiciously good with minimal effort!

Eyes & Brows

Mineral Fusion Eye Pencil

Mineral Fusion eyeliners are clean, creamy, and easy to find! It’s great to have clean beauty staples for those times when you need something to feel a little more put-together. This does that at a reasonable price!

Naked Poppy Clean Liquid Eyeliner

Naked Poppy is a brand I was recently introduced to and have been loving. Their products are formulated with a tremendous amount of care and are clean, but also very luxurious. The eyeliner is heavily pigmented and doesn’t skip or smudge. If you like felt tip liners, this is a great option for you.

Ilia Clean Line Liquid Liner

This company makes incredible makeup, but they’re most famous for their wide selection of lip sticks, lip pencils, and lip gloss. These are lux products that are reasonably priced. There are few ingredients that I’m not in love with, but overall this is an excellent line that’s lightyears better than conventional makeup.

Ilia Limitless Lash Mascara

Buildable, flake-free natural mascara that curls, lengthens and adds just the right amount of volume for healthy-looking lashes. The dual sided brush catches and separates every lash. Formulated with beeswax and shea butters, and is made to last all day, yet comes off easily at the end of the night.

Ecobella Mascara

Hands down, my favorite mascara. I’ve tried probably a dozen brands over the years, and I always come back to this one. No smearing, no flaking. I’ve not tried other products in this line, but I LOVE this one!

Ilia The Necessary Eyeshadow Palette

This palette has an assortment of matte, satin and metallic finishes that will take you easily from day to night. Palette features large mirror on interior for application on the go. Whether you’re a makeup enthusiast or a complete minimalist, this is nice to have in your makeup bag!

Lily Lolo Pedal to the Metal Eye Palette

These silk and creamy eye shadows are lightweight and blend easily for long lasting wear. The palette is made up of 8 shimmery, metallic, neutral shades. The palette is compact and sleek which makes it super easy to carry with you on-the-go.

Kosas Air Brow Tinted Volumizing Treatment Gel

This tinted volumizing treatment gel nourishes and supports brows in reaching their growth potential while looking full and neat! Just the right amount of volume from biodegradable plant-based fibers, high pigment yet natural tint and strong yet flexible hold. Comes in several shades.

EcoBrow Defining Crayon

EcoBrow Brow Defining Crayon is perfect for those looking for enhanced, natural looking eye brows. This smear-proof formula will help define your brows, while providing long lasting wear, with a non-waxy, natural, matte finish. Comes in 6 shades.

Lily Lolo Eyebrow Duo

A pressed powder to fill in gaps and define brows in natural shades to match from light to dark hair along with a natural wax for precision grooming to hold brows in place, together this duo is perfect for creating immaculate brows. Packaged in a sleek mirrored compact.

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