While most health professionals and folks with health-based business have spent thousands or even tens of thousands of dollars on their education, adding certifications & new modalities to their skill set, most have not spent enough time getting clear on the very thing that actually draws clients & customers to you – their niche!
After working with thousands of health professionals, across dozens of modalities and business models over the past 10 years, it has become clear that the #1 thing leading to frustration, struggles to find clients, burn-out, and even quitting is rooted in folks not being *CRYSTAL CLEAR* about the core problem their business solves, and for whom.
I.e., their niche.
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Struggling To Get Clients
You’ve been at this for months, or even years, and you still don’t understand why you’re not getting clients!
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Your Social Media Isn't Growing
Lots of content creation and posting, but little to no engagement or growth!
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No One Seems To Care About What You Share
It feels like yelling into a void sometimes – no one seems to care about the valuable information you share
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Creating Courses No One Buys
If your course doesn’t solve a specific problem for a specific group of people, no one will be interested enough to purchase it!
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Spinning Your Wheels
You’re putting in SO much effort into your business, with little to no return
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Information Dumping
You share SO much information, but people tune out, don’t engage, or worse, turn away from you & your business
For the past 9 years, I’ve been teaching this niche workshop exclusively to my Certificate Course in Environmental Health students – but since so many health professionals continue to struggle with niche-related issues in their business, I wanted to open this workshop to anyone!
During this 2-day LIVE and INTERACTIVE workshop, I’ll walk you through the same exercises that have helped my students get *crystal clear* on their niche, untangle their thinking about what they do and how they do it (this is so so important!), zero in on the language that will magnetize clients, and more!
- Get clear on the specific problems that your business solves – ie, your niche! (hint: toxins isn’t a niche, “moms” aren’t a niche, and “healthy eating” isn’t a niche…)
- Learn to untangle your thinking and communication around WHAT you do (solve a problem) and HOW you do it (the process you use)
- Uncover the exact ways that this problem is affecting your ideal clients, and what transformation they are seeking (hint: roughly 80% of your marketing is based on this language!)
- Learn how to clearly answer the dreaded “what do you do?” question in a way that has folks eagerly asking about your work!
- Identify the most effective and compelling language to use when selling your programs, courses, and services
- Create an A to Z map of your customer journey which serves as the overarching framework for your entire business! (ps: this exercise is GOLD!!)
- Learn to write effective, and high-converting copy that attracts your ideal clients or customers
- FINALLY have clarity on how to move forward successfully and strategically in your business!
Thinking about niche this way will almost guarantee that you’ll struggle in your business. In reality, your niche is FAR more than just demographics… and in this workshop we’ll dig into all those other areas!
Your niche informs 100% of what you do in your business – from your website copy and blogs, to social media content, programs, and offerings, so it’s important to get it right.
Ugh! YES…. please help me finally figure out my niche!
- You have a health-based business and you want to get better at speaking to and attracting your ideal clients
- You’ve got a solid base of education on environmental toxins, but you need help figuring out how to leverage that education in your business!
- You’ve struggled to tie together all the various trainings, certifications, and skill sets you’ve acquired into a cohesive business that makes sense
- You’ve struggled to articulate what you actually do and want to finally learn to articulate it in a clear and engaging way
- You’ve been spinning your wheels for months, or even years, unable to get real traction in your business, flip-flopping from one topic to the other
- You’re just getting started and you want to avoid the common mistakes health professionals make when trying to attract clients
- You have an established business, but know you could be doing better to create cohesion in your brand, messaging, social media, offerings and services!
Our first day will focus on helping you see “niche” through a totally different lens, and helping you untangle your thinking about what you do versus how you do it (one of the primary things that trips people up and muddles their marketing).
We’ll work through some tried & true exercises so you can identify the exact language your clients use to talk about their problems (and how this is your best marketing tool!), and nail down your most powerful marketing copy!
Workshop Day 2
Our second day will build on everything we did the day before, culminating in finally learning how to answer the “what do you do?” question in a way that actually describes what you do, and in a compelling way!
We’ll also be mapping out the entire client/customer journey of your business, a game-changing exercise that has helped my students immediately know how to create offerings and land on the exact marketing language they’ll need to grab the attention of their ideal clients.
She was able to help me see that the work that I have been doing for the last 3+ decades has NOT been wasted and how I can absolutely bring together my last 4 years of functional medicine and coaching trainings in a way that didn’t even occur to me. Lara’s guidance and intuitive insight are an exceptional gift…I am eternally grateful and appreciative for the way she helped not only me but the other people during the 2 day business intensive find clarity in our niches in a way I have never experienced before. Highly recommend her teachings! Grateful beyond belief!!”
This LIVE and INTERACTIVE workshop will be held on June 10 &11,
from 8am – 12pm US Pacific Time on both days.
About Your Instructor
Hi, I’m Lara Adler, and I teach health coaches, nutritionists, and other holistic health practitioners how to eliminate the #1 thing holding their clients back from the results they are seeking – the unaddressed link between chemicals and chronic health problems.
I train practitioners to become experts in everyday toxic exposures so they can improve client outcomes without spending hundreds of hours researching on their own (because you’ve got a practice to run!).
I merge the most current research in environmental health with practical, no-nonsense approaches so you can implement powerful new tools to reduce toxic exposures for your clients.
Combining environmental health education and business consulting, I’ve helped thousands of students in over 25 countries around the world elevate their skillset, get better results for their clients, and become sought out leaders in the growing environmental health & detoxification field.
The Nailing Your Niche Workshop is for health professionals, health bloggers, or other business owners in the health space who are looking to finally get crystal clear on what their business actually does, and for whom! While you’d think that most business owners already know this, after working with over 4,000 health professionals over the past 10 years, I’d learned this is FAR from true.
Niche informs 100% of what you do in your business – and yes so many people haven’t spent the time to correctly identify and map this out.
Whether you’ve been in business for a few years already, or are just getting started, this workshop will help you to zero in on exactly who you help, the specific and unique problems you solve, and how these problems affect your ideal clients. THIS is the backbone of any business.
This is NOT a training on environmental health – it’s about pulling together the threads of all the different skill sets, trainings, certifications, etc, that you’ve acquired – including on toxic exposures – and weaving them into a cohesive, clear offering that your ideal clients are seeking!
No – this is a business training that will help you better leverage your education on environmental toxins, and everything else you’ve got under your practitioner/educator belt!
If you’re looking for courses on environmental exposures, I recommend checking out my Talking Toxins course
This workshop will be held via Zoom – we’ll all be able to see each other (if. you turn your video on), and dialog during each session.
Feel free to show up in your pajamas if you want – this is a casual gathering, but we will be working! Both sessions will run approximately 4 hours and will be recorded. Links to the replays will be sent out to all workshop participants on June 13th.
You’ll have the opportunity to work directly with me during both days – as part of the workshop exercises, I’ll be asking for volunteers to share examples of what they’ve written with the group.
Because of the nature of this workshop, you’ll definitely get the most out of it if you can show up and participate along with the group. That said, if you really want this information, you can always go through the recordings on your own time, working through the exercises as if they were live!
This is the first time I’ve offered this niche intensive outside of the Certificate Course in Environmental health. Based on the response from this experimental run, I very well may offer this again!
